One Second Campaign Concepts.
Select work from a course project in 'Visual Narrative' co-taught with Law Alsobrook. For this project we collaborated with an external client for the Qatar Ministry of Interior (Traffic and Road Safety). Previously, I, along with a team of alumni students, worked on a campaign called 'One Second' to address road safety concerns in Qatar. The campaign has been running for 2+ plus years. We embedded the project into our course to help generate new ideas based on the campaign visual guidelines. Students were asked to look at specific topics, such as seat belt safety, reckless driving behaviors, fathers with children, and young Qatari males.